The 5 golden rules on speaking and holding an audience according to Fran:

(i) Be Passionate – unless you are your audience will soon tire
(ii) Be yourself – you’re a one off unique human being
(iii) “Prepare prepare prepare” – like the rule for real estate “location, location, location”
(iv) Enjoy the experience – we all love to be listened to and your audience will enjoy your enjoyment
(v) Speak from your own experience – you know the story better than anyone else in the world.